Awarded ‘Best Magazine’ by the Herald Student Media Awards in 2006 and 2008, GUM is a stylish and cutting edge, culturally aware magazine that covers a wide range topics from fashion to art to politics and beyond. 2,500 copies of the magazine are distributed throughout Glasgow, targeting locations that are popular with the 18-24 and student age range, including bars, cafes and clubs. The circulation of the magazine is around 16,000, since many copies are read by a variety of people. All buildings on campus are stocked with the magazine, so that students know exactly where to fi
nd the publication.
Students listen to GUM. It’s designed for students of Glasgow, by students of Glasgow, and as a result it’s got its finger on the pulse. GUM is cool and chic: there’s a buzz around campus for the magazine, and people listen to it.
We pride ourselves on writing about issues that will engage, entertain and challenge students. We have a team of some of the most innovative and creative students on campus. As a result, GUM is considered to be sexy, clever, and chic. Students listen to its opinions, and seek out copies.
We include articles about fashion, politics, sport, and media as well as high-profile celebrity interviews. We also make sure to include Glasgow-specific articles, including reviews of venues in Glasgow.
The design of GUM has consistently been of the highest quality. We experiment with ideas, and the result is a fresh, interesting read. GUM is 36 pages in length and is just under A4 (267×210) in size with simple, full colour design focusing on original art and great photography.
The magazine is released three times in the academic year.
Distribution
2,500 copies of the magazine are distributed throughout Glasgow. We target locations that are popular with students, including bars, cafes and clubs. We also ensure that all buildings on campus are stocked with the magazine, so that students know exactly where to find the publication. Copies are regularly replaced: the magazine is in the public eye for an entire term, not just a week or two after its release.
Profile
There are regular meetings for students to contribute to the magazine throughout each term. These meetings are also used to train students in a variety of mediarelated skills including graphic design, proofreading, computing skills, and editing. We also ensure that there are posters detailing the content of the magazine, and any news that the magazine has, throughout campus so that people are constantly aware of it.
For more information please contact GUM editor Ina Andersson using the methods listed below:
Glasgow University Magazine
John MacIntyre Building
University Avenue
Glasgow G12 8QQ
0141 339 8541
gum@src.gla.ac.uk
gum.glasgowstudent.net