Review: The Pokey Hat and Jeffrey Campbell Launch

 image by Olivia Vitzakova
image by Olivia Vitzakova

This Tuesday, GUM attended a highly anticipated fashion show organised by online fashion boutique the Pokey Hat to celebrate the arrival of the Jeffrey Campbell shoe collection into the Pokey Hat stores. The fashion show was in trendy new club FabrIQ on Queen Street. After being seated in front of the catwalk, I looked through my goody bag, which featured candy jewellery – my favourite kind. The show started with a bang, dancers with black lace dresses twirling and whirling on the catwalk so close you could touch them. Then came the models wearing Pokey Hat clothes; a collection of both vintage and modern clothing by Scottish fashion designers. The models were wearing Jeffrey Campbell shoes with its characteristic wavy shapes and studs. It was difficult to know where to look as both the clothes and shoes were stunning. Our favourite piece was a woollen hat with spikes which is a must have this winter, making you feel warm and look cool at the same time. Who said fashion can’t be practical?

There was also a raffle to win a pair of Jeffrey Campbell shoes, I bought a ticket but didn’t win. I almost ended up crying in the corner, but the fact that my feet were already bleeding from a pair of ordinary heels almost made me grateful I didn’t win.

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