Polaroid Pogo | Jim Wilson

The new Polaroid PoGo Instant printer has now been released to the masses and to celebrate the launch, the guys at Polaroid kindly posted a shiny new PoGo to the GUM office for a test-drive. Being the fine folk that we are at GUM we put on our Jeremy Clarkson hats and hit the streets to see what this bad boy could do.

Weighing just eight ounces, the Polaroid PoGo Instant Mobile Printer is the first in a new line of digital instant photo products from Polaroid that uses Zink technology, a revolutionary,
pocket-sized inkless printing process that removes the need for ink cartridges completely.

The PoGo’s Bluetooth connectivity allows you to print
pictures straight from your bluetooth-enabled mobile phone or computer in under 60 seconds and the mini-printer can also be connected by USB should you feel the need.

“For decades, the name Polaroid has been synonymous with white-bordered pictures, although change and innovation have always been, and will continue to be, a key part of this
business”, explains Tom Petters, Chairman and owner of Polaroid.

Dr. Edwin Land, the founder of Polaroid, reinvented this company many times through its 70-year history “from polarized lenses to eyewear to the iconic instant camera”, said Petters. “With the Polaroid PoGo Instant Mobile Printer, we’re reinventing the magic of instant printed pictures for the 21st century.”

For fans of the original Polaroid instant camera, the Polaroid PoGo Instant Mobile Printer, short for Polaroid-on-the-go, provides a new way to continue the magic of instant printed pictures, and is the biggest innovation for the brand since the commercial launch of the iconic instant film in 1948.

The PoGo is a quick and easy way to print holiday snapshots or party photographs and the sticky back enables you to fix them to any surface of your choice. Combined with a bluetooth-enabled computer, the PoGo also serves as a handy photo printer, however it’s not exactly suitable for printing essays or dissertations (and believe me, I tried..) but it will suffice if you need to print the odd drunken photo of a night out on the tiles.

I’m tempted to say this is quite useless for anyone other than children, however in the wider scheme of things, the PoGo gives an exciting insight into a new future for Polaroid and the instant printing world as a whole.

The Polaroid PoGo Instant Mobile Printer has an R.R.P. of £99 and is available at retail outlets including PC World, selected Curry?s and John Lewis stores, 02 Stores, Play.com, Amazon.com and Firebox.com.


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